As more and more companies choose to take advantage of the benefits of Unstructured Supplementary Service Data (better known as USSD), more organisations find themselves navigating the complex world of service providers unsure of what they should be looking for.
Once you’ve decided to adopt USSD into your business it’s vital to assess the reliability and capability of the service provider that you plan to entrust with your organisation’s data. In this post we’ll look at three tips to help you select the right USSD service provider.
You want a partner not a provider
The most important thing to remember when searching for the right USSD service provider is that you’re not actually looking for just a service provider at all. What you want is a technology partner. Your partner should be able to do all the heavy lifting which includes talking to operators and regulators so you don’t have to, save you the time it takes for your USSD service to hit the market, and ensure all the flexibility you need regarding the service.
How does USSD work?
The cost of using USSD technology is approximately 20 cents per 20 seconds. Sessions are capped at 3 minutes. That means that your service provider has a protocol in place to time your activity out if your response time is delayed. This ultimately means you don’t have to spend more than is required to access any service.
Customisation should be a non-negotiable
Because every business has its own unique challenges you need to partner with someone who understands this and is not simply trying to sell you a service. Ideally your technology partner should be able to customise your USSD solution to suit the needs of your business. Your custom solution should also undergo rigorous testing prior to deployment to work out all the kinks.
Lookout for tracking and analysis
USSD holds many benefits and if you really want to know just how your business is being impacted you need to be able to track and analyse statistics. Depending on what you use it for knowing app usage and session length helps you build the best, most engaging models of communication between you and your audience so you want to partner with someone who can provide you with these all important stats.
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