6 Ways USSD Can Improve Customer Relations

Giving your business the edge, in the fast paced world we live in, can seem like a mammoth task especially with all the modern technology available. But sometimes what you need to set your business apart from the rest is a simple solution, that is easy to use and available to everyone.

Unstructured Supplementary Services Data (USSD) is this solution. So how can USSD give your business the edge and improve your customer relationships? We’ll take a look at six ways in this article.

Improves accessibility

A USSD solution provides a real-time connection between your business and the customer which makes you come across as more accessible. It allows your business to be responsive and exchange data quickly, enhancing the perception that you are always available to help when needed.

Creates an inclusive environment

USSD is an inclusive solution because it is works on all phones. By adopting a USSD service you will no longer have to worry about whether a customer will receive your messages because it does not require internet access and smart phone functionality.

Cuts costs of communication

As the costs of communication continue to rise you can help your customers save money by using USSD services. The cost of using USSD technology is approximately 20 cents per 20 seconds with sessions capped at 3 minutes which means that if a user takes too long to respond, their session will automatically be timed out which means you never spend more than necessary.

You can say more for less

USSD could be one of the best forms of client communication. Apart from the fact that it is available on all phones and is less expensive you can also fit more characters into a USSD message than you can in more traditional forms of mobile communication like SMS (Short Message Service).

You can make more of your service available

USSD can be used for a variety of functions meaning you can access more of your business services available via mobile phone. You can safely send passwords, polls, alerts, notifications, updates, promotional material etc. It can also allow you to extend your customer services to weekends and nights. If you have an interactive menu with automated services, customers can access it 24/7.

You can save customers time

We live in a time when customers want access to information fast so companies can’t afford to bog their clients down with tedious ways of communicating. For customers who don’t have the time or patience to speak to a live consultant, this can be a dream come true. Instead of explaining what they want to a person, they can choose a suitable option from a set menu no fuss, no mess.